SOL/CON 2026
CHICAGO | AUGUST 26 & 27

TWO DAYS. THREE TRACKS. HERE’S WHAT’S COMING.

This year, Sol/Con is for every presales professional, from IC to VP, and we built the program around the conversations you actually need to be having right now.

AI

Not AI in theory. AI in practice. Every session in this track is designed to give you something you can actually use -- in your demos, your workflows, and how you show up as AI reshapes the role.

Jay Mulakala · Rafael Coelho · Nashma Burney · Alex Nation + more

Leadership

For the presales leader (or aspiring leader) who's building something, not just managing something. Standards, traps, hard conversations, and what it actually takes to grow in this role.

Nicole Jackson · Amin Ibrahim · Tony Francetic · Regina Takai + more

GTM

Where presales meets the deal. Why deals stall, how to influence resource allocation, and what real executive engagement looks like.

Logan O'Neil · Dmitri Lee · Wayne Brown · Steve Klein + more

Plus hands-on workshops led by 2Win across both days.

Get your ticket — $899

Thank you to our partners making Sol/Con 2026 possible:
Saleo
Navattic, Opine, Reprise
Baton AI, Elvance, Homerun Presales, Iris, Mash, Olto, Provarity, SiftHub, and Storylane

Demo Like You Mean It: Benchmarks & Best Practices for 2026 with Reprise
Wed, Apr 29, 2026 | 9:00 AM PDT
You know the product. You’ve rehearsed the demo. So why do some deals still fall flat?
Based on insights from 300+ presales professionals, this session unpacks what actually drives demo success in 2026 and why most of it has nothing to do with the product itself. From the rise of AI to the shift toward shorter, sharper demos, we’re breaking down what’s changing and what top teams are doing differently.

What you’ll learn:

• Why storytelling and discovery now matter more than technical depth
• How to make a 15-minute demo actually work
• Where AI fits (and where it doesn’t) in your demo workflow
• How to balance personalization with scale

🎙️The Nonlinear Path: Creating the Career You Actually Want

Create the career you actually want.

The best presales careers aren’t built in straight lines, they’re shaped by bold moves, unexpected pivots, and the willingness to bet on yourself.

Join Tom Banton as he shares real stories from a career that’s spanned IC to VP (and back), building new roles, and betting on opportunity over title. Learn how to leverage your network, play to your strengths, and navigate the moments where you feel in over your head.

No script. No straight path. Just real growth.

Virtual Events

Startups, Scaleups, and Storytelling: The Wild Ride of Building (and Rebuilding) Presales
Guest: Amin Ibrahim, Head of Solutions Consulting - North America & APAC at Enable
Thurs, Apr 23, 2026 | 3:00 PM PDT

Becoming Inevitable: How SEs Build Visible, Repeatable Impact
Guest: Mahathi Devulapalli, Lead Solutions Engineer at Salesforce
Thurs, Apr 30, 2026 | 9:00 AM PDT

No Pressure: The Day a CEO Told a CTO to Stop Talking and Start the Demo
Guest: Adam DiTomasso, Sr. Customer Experience Architect at Adobe
Thurs, May 7, 2026 | 3:00 PM PDT

🌏 In-Person Events

Live Deal Coaching with 2Win! Global
Tues, May 19, 2026 @ 3:00 PM EDT

Presales Leader Dinner Boston
Wed, May 20, 2026 @ 6:00 PM EDT

Community Meet-up: Malaysia
Thurs, Apr 23, 2026 | 7:00 PM MYT

Community Meet-up: Dublin
Fri, Apr 24, 2026 | 8:00 PM IST

💼 The Job Board

Whether you're actively looking or just keeping your options open, our job board features top presales opportunities from companies that actually understand the role.

Want to get more involved with PSC in 2026?

We have a lot of opportunities for members to play an active role across PSC!

You can get involved by speaking, hosting events, leading meetups, contributing content, or helping shape future programming.

Keep reading